Google has optimized the user experience for Android smartphone users and it improves the performance of app downloads. The Play Store app comes pre-installed on Android devices that support Google Play. You can get apps, games, and digital content for your device using the Google Play Store app. These collections are curated automatically by the Google Play editorial team to ensure they include the best apps and games on offer. Google Play Store presents people with personalized collections of apps and games, based on criteria such as the user’s past activity, actions they’re trying to complete, location, and major events and download everything they want to.